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Selected collaboration Corporate / Campaign merch

Oatly, merch with the volume turned up.

Premium 100% cotton T-shirts with front and back screen-printed graphics, produced in Istanbul as a direct, wearable extension of the brand.

Scope
Product development / Production
Made in
Istanbul, Türkiye
Sector
Food & Beverage
Products
  • 100% Cotton Premium Oversized T-shirt
Oatly: 100% Cotton Premium Oversized T-shirt
The story

A brand that never plays it safe, printed onto something people wear.

Oatly built its name on saying the quiet part out loud: packaging copy, ads and campaigns that read more like a stand-up set than a brand deck. The brief carried the same energy. Lines like "Oatly On Ice" and "Wow No Cow!" had to work as personal statements, not campaign swag handed out and forgotten.

Every tee was screen printed front and back, so the graphic holds up as a full statement from either direction, not just a chest hit. We built the run on OEKO-TEX certified 100% premium cotton jersey, with fabric, print and cut-and-sew all handled in Istanbul.

The drop shipped in black and natural, so it works as a matched pair on a shelf or split across a crowd, the same push and pull as the brand's own packaging.

What we made
01

Screen printed, front & back

Graphics on both sides, built to read as a full statement from any angle.

02

OEKO-TEX cotton jersey

100% premium cotton jersey, certified OEKO-TEX, printed and cut in Istanbul.

03

Two colourways

Black and natural runs, designed to work solo or as a matched drop.

Brand voice, not a logo slap.
Oatly × Acro Brand
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