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Selected collaboration Beverage / Türkiye launch

Joe & The Juice, a launch you can carry.

A gabardine tote developed for the brand's Türkiye launch, combining an iconic identity with a clean embroidered finish and an elevated everyday feel.

Scope
Product development / Production
Made in
Istanbul, Türkiye
Sector
Food & Beverage
Products
  • 100% Cotton Tote Bag
Joe & The Juice: 100% Cotton Tote Bag
The story

An iconic mark, finished with a needle.

Opening in a new country is a moment a brand wants people to remember, and to take home. For Joe & The Juice's Türkiye launch, that moment became a tote bag.

We chose cotton gabardine over standard canvas for its tighter weave and smoother hand: a fabric that feels a step above the usual promotional bag. The brand's famous illustration is embroidered rather than printed, giving the mark texture and depth, and black handles and a black base frame the natural body cleanly.

It is a bag that works on day one of the launch and long after it: big enough for a racket and a juice, smart enough for the office.

What we made
01

Gabardine tote

100% cotton gabardine body with black handles and base, finished with the embroidered Joe & The Juice illustration.

The kind of launch giveaway people keep using.
Joe & The Juice × Acro Brand
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