Joe & The Juice, a launch you can carry.
A gabardine tote developed for the brand's Türkiye launch, combining an iconic identity with a clean embroidered finish and an elevated everyday feel.
- 100% Cotton Tote Bag

An iconic mark, finished with a needle.
Opening in a new country is a moment a brand wants people to remember, and to take home. For Joe & The Juice's Türkiye launch, that moment became a tote bag.
We chose cotton gabardine over standard canvas for its tighter weave and smoother hand: a fabric that feels a step above the usual promotional bag. The brand's famous illustration is embroidered rather than printed, giving the mark texture and depth, and black handles and a black base frame the natural body cleanly.
It is a bag that works on day one of the launch and long after it: big enough for a racket and a juice, smart enough for the office.
Gabardine tote
100% cotton gabardine body with black handles and base, finished with the embroidered Joe & The Juice illustration.
The kind of launch giveaway people keep using.Joe & The Juice × Acro Brand