The sizes below are typical adult starting points. They change with garment size, cut and decoration method, so always check against the real product and ask for a mockup.
Quick reference
| Product and position | Typical size | Where it sits | Watch out for |
|---|---|---|---|
| T-shirt, left chest | 8 to 10 cm wide | About 8 to 10 cm below the collar seam | Sitting too high or too low |
| T-shirt, full front | 25 to 30 cm wide | Starting 8 to 10 cm below the collar, centred | Side seams |
| T-shirt, full back | 25 to 35 cm wide | About 15 to 20 cm below the collar | Hood on hoodies |
| Sleeve | 5 to 9 cm wide | Centred on the sleeve, above the hem | Wrapping around the arm |
| Hoodie, left chest | 9 to 10 cm wide | Slightly higher than on a tee, above the pocket | A zip splitting the logo |
| Cap, front | Up to about 6 cm tall by 12 cm wide | Centred on the front panel | Panel seams on structured caps |
| Cap, side or back | Small, up to about 6 to 9 cm wide | Above the seam or above the closure | The strap gap |
| Tote bag | 20 to 25 cm wide | Centred, slightly above the middle | Handles and side seams |
Diagrams
What breaks a placement
- Seams. A logo that crosses a shoulder, side or panel seam distorts. Keep about an inch (2.5 cm) of clearance.
- Zips and plackets. A centre zip splits a chest logo, so use the left chest.
- Curves. Caps, bottles and mugs curve, so a wide flat logo warps. Keep it narrower and on the flattest area.
- Pockets. A standard left-chest logo does not sit well over a pocket edge. Put it on the pocket or above it.
- Tiny detail. Embroidery loses fine strokes. Very small text usually needs simplifying or a different method.
Women's, men's and kids' cuts
Positions are not one-size-fits-all. A fitted or women's cut often needs the chest logo a little higher and smaller, and kids' sizes need a proportionally smaller mark. Tell us the sizes you are ordering so we can scale the logo for each.
Check before you order
- Look at a mockup on the actual product, not just your logo file.
- Check the size against the real garment and size range.
- For embroidery on a new fabric, ask for a sample before the full run.
Send us your logo and the product. We will place it, check it against the real garment and send you a mockup.
Frequently asked questions
Where should a logo go on a T-shirt?
The most common position is the left chest, about 8 to 10 cm wide and sitting a hand's width below the collar. A full-front or full-back design is for when the artwork is the point.
How big should a logo be on a cap?
A front logo usually fits within about 6 cm tall by 12 cm wide on a standard cap, but the panel seams on structured caps limit the usable area.
Why does my logo look different on the product than on screen?
Fabric, stitch density and decoration method change how colours and fine lines come out. A mockup and, for new fabrics, a physical sample show the real result.
Can you move the logo after the mockup is approved?
Before production starts, yes. After production begins it is not possible, which is why we ask you to check the mockup carefully.
