The brief template
Company / brand: Contact person and phone: Product(s): (e.g. dad cap, heavyweight tee, canvas tote) Quantity per product: Sizes (if apparel): (e.g. S 10, M 20, L 15, XL 5) Colours: (name or Pantone / photo) Logo / artwork: (attached as vector, AI / SVG / PDF) Where it goes: (e.g. left chest, cap front) Preferred method: (embroidery / print / not sure) Delivery address (city and country): Date it must be in your hands: Budget per piece, if you have one: Is this a one-off or may you reorder? Anything you like as a reference? (photo or link)
Why each line matters
| Item | Why we ask |
|---|---|
| Product and quantity | Sets the price and the minimum. Quantity changes the best method. |
| Sizes | Apparel needs a size split. If unsure, we can suggest a typical split. |
| Colours | Brand colours need matching. A Pantone reference or a photo avoids surprises. |
| Artwork format | A vector file is cleanest for embroidery and print. |
| Placement | Defines the size of the logo and the cost. See the placement guide. |
| Delivery city and date | Decides the shipping option and whether the timeline works. |
| Budget | Helps us propose something that fits instead of something you cannot afford. |
| Reorder potential | A product you will reorder is worth making properly the first time. |
Files to send
- Logo as vector: AI, SVG or PDF. If you only have PNG or JPG, send it anyway.
- Brand colours: hex or Pantone codes, or a brand guide.
- References: photos of products or styles you like.
Common mistakes
- "500 black caps with our logo." That leaves out style, fabric, method and date, so the quote is a guess.
- No date. Without a deadline we cannot say whether the timeline works.
- Too many options at once. Start with one or two products and add more later.
- Changing artwork after approval. It costs time and money once production starts.
- Skipping the sample on a new product. A sample is cheaper than a wrong batch.
What happens next
- We review your brief and reply with questions or a quote.
- You approve the quote.
- We prepare a mockup, and you approve it.
- We make a sample if you want one, then produce.
- We pack, ship and share tracking.
Related: what drives the price of caps and how to count backwards from your deadline.
Ready to send your brief?
Copy the template into a message and send it. We will reply with questions or a quote.
Frequently asked questions
What information do you need for a quote?
Product, quantity, logo file, where it goes, delivery city and the date you need it. Colours, sizes and budget help too.
What file format should my logo be?
A vector format such as AI, SVG or PDF is best. If you only have PNG or JPG, send it and we will advise.
How fast will I get a quote?
Usually within one to three working days, depending on how complete your brief is. The clearer the brief, the faster the answer.
Can I order a small test batch first?
Often yes, depending on the product. Tell us what you would like to test and we will say what is possible.
