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Selected collaboration Smoothie bar / Merch collection

Run of the Mill, a booth worth stopping at.

From smoothies on the go to slow coffee moments, Run of the Mill is part of Doha's everyday rhythm. We worked with the brand's creative team to produce its merchandise for the Doha Marathon booth.

Scope
Creative direction / Product development / Production
Made in
Istanbul, Türkiye
Sector
Hospitality
Products
  • Premium Oversized Hoodie
  • Premium Oversized Sweatshirt
  • Premium Oversized T-shirt
  • Washed Cap
  • Canvas Tote Bag
  • Socks
  • Keychain
Run of the Mill: Premium Oversized Hoodie
The story

A full collection, built for one big weekend.

Run of the Mill sits in that easy space between a quick smoothie and a slow coffee, the kind of place that becomes part of a city's routine. For the Doha Marathon, the brand wanted its booth to feel the same way: welcoming, energetic and worth stopping at, even for runners in the middle of their day.

Working alongside the brand's creative team, we turned that brief into a complete collection: oversized hoodies, sweatshirts and T-shirts, washed caps, canvas totes, socks and keychains. Seven product types, each with its own job on the rail, all speaking the same visual language.

The collection was produced in Istanbul and shipped ready to merchandise, so the booth could open with a full, styled wall of product: hoodies on hangers, totes lined up below, caps on the shelf above the counter.

What we made
01

Oversized hoodie & sweatshirt

Premium oversized fleece pieces carrying the brand graphics, the anchor of the rail.

02

Oversized T-shirt

A premium oversized tee in several colourways, easy to wear on race day and after it.

03

Washed cap

A soft, garment-washed cap, displayed on the shelf above the counter.

04

Canvas tote bag

Cotton canvas totes with contrast green handles, lined up along the base of the booth.

05

Socks & keychain

Small, collectable pieces that round out the range at an easy price point.

Seven product types, one wall, and a booth people actually stopped at.
Run of the Mill × Acro Brand
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