Pelcare, two clubs worth joining.
Pelcare is built around natural, vegan and toxin-free products. The cap collection turns that identity into two clear, conversational messages.
- Dad Cap
- Washed Cap

Two caps, two conversations.
Pelcare's products are natural, vegan and toxin-free, and its community shares those values with a sense of humour. Instead of putting a logo on a cap, we gave the community something to say.
Two messages, two caps. "non-toxic club" on a garment-washed cap in faded forest green, and "anti-social moms club" on a classic dad cap in the same deep green. Both are embroidered in a soft serif, small and confident, so they read as an inside joke rather than an advert.
Each cap starts a conversation, which is exactly what community merch should do.
Washed cap
Garment-washed forest green with "non-toxic club" embroidered.
Dad cap
Classic unstructured cap in deep green with "anti-social moms club" embroidered.
Not a logo: something to say.Pelcare × Acro Brand