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Selected collaboration Skincare / Community merch

Pelcare, two clubs worth joining.

Pelcare is built around natural, vegan and toxin-free products. The cap collection turns that identity into two clear, conversational messages.

Scope
Product development / Production
Made in
Istanbul, Türkiye
Sector
Wellness
Products
  • Dad Cap
  • Washed Cap
Pelcare: Dad Cap
The story

Two caps, two conversations.

Pelcare's products are natural, vegan and toxin-free, and its community shares those values with a sense of humour. Instead of putting a logo on a cap, we gave the community something to say.

Two messages, two caps. "non-toxic club" on a garment-washed cap in faded forest green, and "anti-social moms club" on a classic dad cap in the same deep green. Both are embroidered in a soft serif, small and confident, so they read as an inside joke rather than an advert.

Each cap starts a conversation, which is exactly what community merch should do.

What we made
01

Washed cap

Garment-washed forest green with "non-toxic club" embroidered.

02

Dad cap

Classic unstructured cap in deep green with "anti-social moms club" embroidered.

Not a logo: something to say.
Pelcare × Acro Brand
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